So, hey everyone, today we will discuss, how Google Search actually works? Is there any filtering process going on at Google’s Search engine backend? How it delivers so much huge Data within just a few seconds? Let’s find it out.
So, how does Google’s engine works? Here is the short points along with a more detailed version below.
Daily, Google actually gets tons of website data through the following sources:
- Web Pages Crawling (Randomly Scanning into individual’s site by Bots)
- User-submitted content on Google Search Console (Structured Crawling)
- Comes via other backlinks that are generated on other Sites
- Public databases all over the internet
- and other off-page sources.
But, keep in mind, the main role is of Google’s Bot, and their main aim is to anyhow land on all your web pages. So, now you know about the bot’s aim, but actually happens after bots arrived or landed up into your website? Lets check it out.
Google follows three basic rules or steps to make the search results appeared perfectly.
The first step is Crawling, where Google Bot will scan each and every corner of your website (or, web page to be precise). Then, they will check the basic parameters of your site like if your web page working correctly? does your web page have any errors? Does your webpage contain malware? Can your webpage be served to the visitor? So after everything is perfect they give a green signal to Google for further continuation, (We will find on some other article what happens if the bot finds any error or any critical issue.), and here we go to the next step.
After Google crawls your website, Google fetches some metadata, it is the actual data that will tell Google that what your page is all about. After Google fetches all the metadata and keywords inside the page content, it stores the information inside its own databases. Keep in mind that it just stores the data, just like you write a phone number and contact name inside your phonebook. Google actually stores in many, many and many numbers of supercomputers and creates a huge database with the help of all the web crawlers(i.e bot) on every second. But, what’s the purpose of Indexing and storing it in a database? How and when will Google’s Engine will use it? So it’s time to know about the next step, i.e Ranking.
Now, it the final step after which your site will be showcased on Google’s SERP (Search Engine Results Pages). Here, when a user enters any search query on Google Search websites (like, google.com, google.co.in etc) then Google’s algorithm will visit the databases stored just after Indexing and will deliver a minimum of 10 relevant website’s data, that matches with the search query of audiences in SERP. Thus, everyone tries to rank up in at least the top 10 of a selected query (or, keyword/s) to get better page views and to achieve website goals. And, guess what, here is what the work of a Digital Marketer comes in. They have the capability to understand the correct keyword and can get your website ranked up on the top 10 search results.