Search Engine Optimisation (SEO) Starter Guide

Hey everyone, today we will learn the basic concept and guideline of SEO (Search Engine Optimization). But before starting, we want to clarify something. This article/guide is for those who are interested to learn a basic concept of SEO, one’s who are interested to know the guidelines of SEO, DIY expert SEO freelancers and other webmasters to fine-tune their websites. But in this article, we will not disclose any kind of magic tricks, blackhat SEO tricks or any shortcut policies as we don’t follow any of these gimmicks.

What is SEO?

To know a basic guide to SEO, we must know what is it? SEO stands for Search Engine Optimization. As the name suggests, it the process of optimizing a website fully or on certain required pages. It is done for two basic reasons:

  1. To make search engine bots understand the web contents and what value of information or services a website can provide to its audience. Hence this will increase targeted and relevant search traffic from SERPs, and,
  2. To provide structured information and content to visitors. So that the website visitors get what they are looking for.

Providing quality, genuine and unique content is a must for a good SEO. Now you know the basic concept of SEO, right? Let’s get deeper into it.

Parameters that should be kept in mind while doing SEO

On-Page SEO Check List

Use SEO-Friendly URLs

Always avoid ugly URLs https://yourdomain.com/p=123
Or, long URLs:
https://yourdomain.com/8/6/16/cat=SEO/pageid=890.html
Always try to use easy to understand and memorizable URLs, like, yourdomain.com/optimized-topic-name (60 char. in total) This will help Google to understand what your content can deliver just from the URL. Also, side by side it will help the visitors to understand that what overall content published inside that URL. Like,

  • Example: You published an article with URL domainname.com/digital-marketing-course, here it is easy to understand that this web page is made to deliver Digital Marketing Course to audiences who are interested to buy Digital Marketing Course.

Start Title With Keyword

Always write a good, short and crisp title with keywords starting at the beginning. A good and SEO optimised title always look catchy, meaningful and it will be 60 Characters, to show the full strip of Title in Google Search Result.

Add Modifiers To Your Title

While writing SEO optimized title, you should add modifiers, like, Best, Top, #1, Highest etc. Some extra keyword analysis is needed to search for the best modifier. The simple and free way is to type a query and add a space at the front, automatically google will suggest the modifier. If not then add some above-said modifier after adding a space in front of the query.

Wrap Your Blog Post Title & Web Page Content Heading in an H1 Tag

The main heading is referred to as H1 (i.e main header tag). Always remember to use only one H1 tag, and it is already used in the Title. So, in a practical case, H1 is not used anywhere in the content. it is already used once in the Blog Title. Yeah! some do have some exceptions like the website homepage, where you have added one H1 tag very cautiously.
H2 tag is used as Subheadings in a blog or website article.
H3 tags are used for the sub-points inside subheadings.
and so on.
Header Tags are used to structure up the content so that Google can properly crawl and index keyword data and ultimately get ranked up in SERPs for better performance.

Dazzle with Multimedia

Always use images to make your blog and web pages more attractive. Try Canva Free version to generate high-quality images.

Drop Keyword in First 100 Words

The first 100 words on any web pages are very important. Always add important keywords and data inside the first 100 words of your blog, website or web pages.

Use Responsive Design

Responsive Design is a must to get ranked up in SERPs and it is one of the 200 ranking factors in Google Searches. Also, it is good to get visitor’s attention and lowers the bounce rate.

Use Outbound Links

Google have a soft corner that uses few outbound links inside their content, but again, these outbound links must match up with the content, Anchor text (Hyperlink text) and must provide some value to the user. This helps the bot to expand its crawling activities to a large extend. Average 3 to 4 outbound links must be used.

Use Internal Links

Internal links are a must, with this, Crawlers can easily crawl up your site and thus it can help your webpage to rank better. Average 4 to 10 internal links can be used to optimise it better.

Boost Site Speed

No one likes a slow website. Site speed is a must. A high-speed site will retain visitor’s attention. Every visitors want their query to be solved within seconds. So a good site must load fully within 3 seconds.

Use LSI Keywords

LSI stands for Latent Semantic Indexing. In simple terms, it means all other related keywords that can be used inside web content to rank faster. LSI can be easily found at the bottom of SERPs.

Image Optimization

Always use proper Alt tags in images. Alt tags are a must to understand the motive hidden inside an image. Google can fetch any information but still, there is no technology developed to know the exact motive of an image. So always use proper ALT tags. Alt tags are nothing but a small title to describe the image.

Sitemap & Robots.txt Concept

Sitemap(XML file format) is used to showcase bots that what are the total webpages that are present currently, and at what priority do we instruct bots to crawl a certain page. Yes, priority can be set between 0.10 to 1.0.
Similarly, Robots.txt (txt file format) is used to allow or disallow certain or all bots to properly crawl your web pages. This is much more complex, but generally, an XML sitemap is created using online generators, you can google it and find anyone to continue at the initial stage.

There are almost infinite SEO guidelines to provide you. But, to start with, these are the basics and will help you to achieve a higher ranking a bit better than before. So follow these first. Stay tuned for more upcoming articles.

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